Work

Meta-analysis of Role Model of Sports Celebrity Endorsers on Advertising Effect

Year: 2015

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Shenyang Tiyu Xueyuan xuebao

Author: Sun Wensh

Institution: East China Normal University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2356293071

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Related to: 10