Work

Advertising effectiveness measurement : intermediate constructs and measures

Year: 2000

Type: dissertation

Author: Lars Bergkvist

Institution: Stockholm School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W235675652

Cites: 112

Cited by: 37

Related to: 10