Work

The Effects of Price Consciousness, Brand Consciousness and Familiarity on Store Brand Purchase Intention

Year: 2008

Type: article

Author: Chi‐Hsun Lee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2361386149

FWCI: 1.089

Cites: 25

Cited by: 15

Related to: 10