Work

Being True to Oneself: Investigating Celebrity Brand Authenticity

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20887

Authors: Jasmina Ilicic, Cynthia M. Webster

Institutions: Monash University, Macquarie University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2362792986

FWCI: 8.326

Cites: 59

Cited by: 145

Related to: 10