Work

Measurement and Promotion of Customer Equity of Enterprise under Contractual Relationship:Application in Insurance Industry

Year: 2012

Type: article

Source: Scientific Decision-Making

Author: HU Ming-y

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2365075917

FWCI:

Cites:

Cited by:

Related to: 10