Work

Brand Strength Mold Based on the Consumers' Mental Resources Development

Year: 2007

Type: article

Source: China Industrial Economy

Author: WU Qun

Institution: Tongji University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2367244296

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