Work

Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.04.104

Authors: Damien Chaney, Renaud Lunardo, Grégory Bressolles

Institution: Kedge Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2369189808

FWCI: 6.938

Cites: 61

Cited by: 42

Related to: 10