Work

Besonderheiten der Markenpolitik im Mediensektor

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-08025-1_1

Author: Carsten Baumgarth

Institution: Paderborn University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W23718787

FWCI:

Cites: 9

Cited by: 10

Related to: 10