Work

Pan-European Advertising: Think Europe—Act Local

Year: 1994

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1994.11104567

Authors: Sally Dibb, Lyndon Simkin, Rex Yuen

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2373937803

FWCI: 8.526

Cites: 10

Cited by: 19

Related to: 10