Work

A Broadening Framework of Marketing Mix from the Comprehensive Perspective

Year: 2008

Type: article

Source: Zhongyang Caizheng Jinrong Xueyuan xuebao

Author: Wang Jing-n

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2377043229

FWCI:

Cites:

Cited by:

Related to: 10