Work

The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign

Year: 2006

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: John Temperley, Daniel Tangen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W237877564

FWCI:

Cites: 39

Cited by: 27

Related to: 10