Work

Asian Brand Strategy

Year: 2015

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137359179_6

Author: Martin Roll

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2379806038

FWCI: 3.491

Cites: 50

Cited by: 11

Related to: 10