Work

Culture and Consumption II: Markets, Meaning, and Brand Management

Year: 2006

Type: book-review

Source: Journal of Advertising Research

DOI: 10.2501/s0021849906000389

Author: Taddy Hall

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2380245838

Cites:

Cited by: 63

Related to: 10