Work

Mechanism on How Susceptibility to Interpersonal Influence Works on Chinese Consumers' Need for Uniqueness

Year: 2012

Type: article

Study design: Observational Study

Source: Guanli xuebao

Author: QI Hai-feng

Institution: East China University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2381336853

FWCI:

Cites:

Cited by: 1

Related to: 10