Work

A Study on the Formation and Theoretical Basis of Customer Equity Theory

Year: 2008

Type: article

Source: Economic Management

Author: Fenghua Wang

Institution: Shanghai International Studies University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2384428853

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