Work

Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect

Year: 2000

Type: article

Study design: Observational Study

Source: Multinational Business Review

Authors: Osman Mohamad, Zafar U. Ahmed, Earl D. Honeycutt, Taizoon Hyder Tyebkhan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W238625865

FWCI: 3.737

Cites:

Cited by: 70

Related to: 10