Work

Cause related marketing in the automotive industry

Year: 2013

Type: dissertation

Author: Engelhardt, Melanie

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2386323643

Cites: 42

Cited by:

Related to: 10