Work

Analysis of Gain and Loss for the Brand Stretch of Qingdao's Famous Enterprises

Year: 2007

Type: article

Source: Huadong jingji guanli

Author: Wei Ming

Institution: Qingdao University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2388360770

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