Work

Zweiseitige Botschaften in der Marketingkommunikation — Ein Überblick und Ausblick zu Theorie und Forschung

Year: 2008

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-008-0018-y

Author: Martin Eisend

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W238971692

FWCI: 2.54

Cites: 71

Cited by: 7

Related to: 10