Work

Role of Consumer Susceptibility to Interpersonal Influence on the Preference of Conspicuous Consumption——Improvement of Scale in New Media Context

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Changchun University

Author: Dongqi He

Institution: Tonghua Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2391022537

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Related to: 10