Work

A União Faz a Força(There is strength in unity): understanding the sales–marketing interface in Brasil

Year: 2016

Type: article

Source: Journal of Personal Selling and Sales Management

DOI: 10.1080/08853134.2016.1181524

Authors: Jeff S. Johnson, Ricardo Boeing

Institutions: University of Missouri–Kansas City, University of Wisconsin–Stevens Point, Universidade do Vale do Itajaí

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2391840944

FWCI: 4.151

Cites: 65

Cited by: 12

Related to: 10