Work

Reviving sleeping beauty brands by rearticulating brand heritage

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.04.105

Authors: Delphine Dion, Gérald Mazzalovo

Institutions: École Supérieure des Sciences Économiques et Commerciales, Université Paris Dauphine-PSL

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2393558951

FWCI: 17.35

Cites: 36

Cited by: 104

Related to: 10