Work

Study on the Relationship among the Brand Equity,Brand Awareness & Brand Trust

Year: 2011

Type: article

Study design: Observational Study

Source: Huadong jingji guanli

Author: Jing Shi

Institution: Chongqing University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2394352651

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Related to: 10