Work

L'enfant et le processus de consommation: l'utilisation des attributs «marque, prix et prime» dans l'acte d'achat

Year: 1987

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737018700200201

Author: Joël Brée

Language: French

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2394757154

FWCI: 1.804

Cites: 24

Cited by: 18

Related to: 10