Work

The Influence of Warnings on Product Placements

Year: 1999

Type: conference-paper

Source: UWA Profiles and Research Repository (UWA)

Authors: Michelle Bennett, Anthony Pecotich, Sanjay Putrevu

Institution: The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2394956008

FWCI:

Cites:

Cited by: 28

Related to: 10