Work

An Experiment in the Economics of Advertising

Year: 1982

Type: article

Source: Journal of Marketing & Public Policy

DOI: 10.1177/074391568200100103

Authors: Paul N. Bloom, Jeanne Krips

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2396258463

FWCI:

Cites: 31

Cited by: 22

Related to: 10