Work

Comparative Television Advertising in the United States: A Thirty-Year Update

Year: 2016

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2016.1171183

Author: Fred K. Beard

Institution: University of Oklahoma

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2397360447

FWCI: 3.469

Cites: 39

Cited by: 9

Related to: 10