Work

Understanding Luxury Branding

Year: 2011

Type: article

Source: Media Asia

DOI: 10.1080/01296612.2011.11726892

Authors: Aarzoo Daswani, Varsha Jain

Institution: Mudra Institute of Communications Ahmedabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2397417845

FWCI: 0.928

Cites:

Cited by: 19

Related to: 10