Work

Using blueprinting and benchmarking to identify marketing resources that help co-create customer value

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.03.073

Authors: Arnela Ceric, Steven D'Alessandro, Geoff Soutar, Lester Johnson

Institutions: Charles Sturt University, The University of Western Australia, Swinburne University of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2401428596

FWCI: 9.02

Cites: 91

Cited by: 31

Related to: 10