Work

Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience

Year: 2016

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2016.1184707

Authors: Rana Sobh, Khaled Soltan

Institutions: Qatar University, Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2401659532

FWCI: 2.081

Cites: 40

Cited by: 11

Related to: 10