Work

The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators.

Year: 2012

Type: article

Study design: Observational Study

Source: Int. J. Electron. Bus. Manag.

Authors: Miao-Que Lin, Bruce C.Y. Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2403183414

FWCI: 5.473

Cites: 42

Cited by: 69

Related to: 10