Work

Examining the relationships among the brand equity dimensions

Year: 2016

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2015-0004

Author: Jin Su

Institution: Indiana University of Pennsylvania

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2406313779

FWCI: 4.857

Cites: 39

Cited by: 44

Related to: 10