Work

Le phénomène de collection comme outil marketing à destination des enfants

Year: 2003

Type: article

Source: Décisions Marketing

DOI: 10.7193/dm.029.47.56

Author: Pascale Ezan

Language: French

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2406446005

FWCI: 1.326

Cites: 4

Cited by: 14

Related to: 10