Work

The infomercial shopper

Year: 1996

Type: article

Source: Journal of Advertising Research

Authors: Naveen Donthu, David I. Gilliland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2408773301

FWCI: 1.814

Cites:

Cited by: 272

Related to: 10