Work

Product Design Perception and Brand Categorization

Year: 2007

Type: article

Source: Open Research (University of Surrey)

Authors: Robert Kreuzbauer, Alan J. Malter

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2408999006

FWCI:

Cites: 35

Cited by: 12

Related to: 10