Work

Product Involvement As Leisure Behavior

Year: 1984

Type: article

Source: ACR North American Advances

Authors: Peter Bloch, Grady D. Bruce

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409065637

FWCI: 4.812

Cites:

Cited by: 163

Related to: 10