Work

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Year: 1990

Type: article

Source: ACR North American Advances

Authors: Dipankar Chakravarti, Deborah J. MacInnis, Kent Nakamoto

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409073427

FWCI: 4.803

Cites:

Cited by: 62

Related to: 10