Work

When Does Greenwashing Work? Consumer Perceptions of Corporate Parent and Corporate Societal Marketing Firm Affiliation

Year: 2010

Type: article

Source: ACR North American Advances

Authors: Andrew M. Wilson, Stacey G. Robinson, Peter R. Darke

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409119877

FWCI: 0.738

Cites:

Cited by: 8

Related to: 10