Work

A First Step to Identify the Meaning in Celebrity Endorsers

Year: 1991

Type: article

Source: ACR North American Advances

Authors: Lynn Langmeyer, Mary Walker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409379474

FWCI:

Cites:

Cited by: 94

Related to: 10