Work

How to effectively compete against private-label brands

Year: 1998

Type: article

Source: Journal of Advertising Research

Author: Susan R. Ashley

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409382017

FWCI: 6.364

Cites:

Cited by: 63

Related to: 10