Work

A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality

Year: 1995

Type: article

Source: ACR North American Advances

Authors: Jennifer Aaker, Susan Fournier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409659657

FWCI: 1.354

Cites:

Cited by: 292

Related to: 10