Work

Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.05.012

Author: Abhishek Mishra

Institution: Indian Institute of Management Indore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409736492

FWCI: 9.704

Cites: 100

Cited by: 51

Related to: 10