Work

Scanning Ads: Effects of Involvement and of Position of the Illustration in Printed Advertisements

Year: 2000

Type: article

Source: ACR North American Advances

Authors: Carmen García García, Vicente Ponsoda, Herminia Estebaranz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409756100

FWCI:

Cites: 6

Cited by: 18

Related to: 10