Work

Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice

Year: 1996

Type: article

Source: ACR North American Advances

Author: Carter A. Mandrik

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409855992

FWCI: 1.814

Cites:

Cited by: 23

Related to: 10