Work

Driven By Devotion - How Consumers Interact With Their Objects of Devotion

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Elisabeth Pichler, Andrea Hemetsberger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2409946487

FWCI: 2.584

Cites:

Cited by: 21

Related to: 10