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Seniors and Their Food Shopping Behavior: An Empirical Analysis

Year: 2016

Type: conference-paper

Abstract: The focus of our research was to provide an empirical evidence for determining the behaviour and satisfaction of older customers during their food procurement process and to propose some recommendations to retail managers aiming at better consideration and meeting the expectations of the older people. Data collection involved two focus groups with older customers aged over 60 years. The findings from group interviews were supported by the results from a questionnaire distributed among 468 seniors. Both qualitative and quantitative results have indicated that age dimensions influence perceptions and behaviour related to store evaluation.

Source: Procedia - Social and Behavioral Sciences

DOI: 10.1016/j.sbspro.2016.05.496

Author: Dagmar Lesakova

Institution: Bratislava University of Economics and Business

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: Vedecká Grantová Agentúra MŠVVaŠ SR a SAV

Award: Spotrebiteľské správanie a osobná spotreba v podmienkach nezamestnanosti a relatívnej deprivácie nezamestnaných: implikácie pre decízne rozhodnutia a podnikateľskú prax