Work

The Effects of Product Symbolism on Consumer Self-Concept

Year: 1992

Type: article

Source: ACR North American Advances

Authors: Newell D. Wright, C. B. Claiborne, M. Joseph Sirgy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410220409

FWCI: 3.319

Cites:

Cited by: 51

Related to: 10