Work

High Tide For the Wealthy: Brand Support and Wealth

Year: 2013

Type: article

Source: ACR European Advances

Authors: Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410331086

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