Work

Source Effects, Message Effects, and General Effects in Counteradvertising

Year: 1972

Type: article

Source: ACR Special Volumes

Author: H. Keith Hunt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410399025

FWCI: 5.183

Cites:

Cited by: 18

Related to: 10