Work

Product Familiarity and Learning New Information

Year: 1984

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208990

Authors: Eric J. Johnson, J. Edward Russo

Institution: Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022164837

FWCI: 31.36

Cites: 12

Cited by: 914

Related to: 10